Most authors pay to publish.
You're a SMART author.
Get paid to
Preorder Profits™ Program
Learn how to get paid to release your first or your next work by having a successful preorder campaign through the Preorder Profits™ Program!
If you’re serious about actually making money selling your books, mastering preorders is a key component of your author journey. This is more than a boook. It's a business that builds your brand.
It's time to
attract your audience
generate income
build a buzz
for your first or next book with the Preorder Profits™ Program!
Understand the exact process to turn readers into raving fans
Launch your book to create interest and excitement
Create a sales channel that you own to build ongoing relationships with your readers
Choose from self study course, group accelerator, or VIP day.
You have two choices...you could try to figure it out on your own piecing together everything off of YouTube University.
What's Inside
Module 1
Think like a Profitable Publisher
Understand what hurdles you’ll encounter when creating your preorder and learn how to overcome them. Set clear goals to be able to reach them within your timeline.
Module 3
Build a Buzz Online with Strategic Social Media Marketing
Discover how to attract your ideal audience to create a buzz online about your book to continue your launch and beyond.
Module 4
Email Marketing - Not Another Newsletter
Connect with readers consistently to convert to sales using proven strategies. Learn how to choose a platform and what to look out for when deciding.
Module 5
Build Your Street Team and Beta Readers
Learn how to get readers, family, and friends on board with strategies to build your author platform so you can create an army of people promoting your book for you and creating a buzz.
Module 6
Product Pages & Websites
Know exactly what to say and how to which platforms are best to use for sales. Understand which platform is the best for you based on preorder goals even if you don't already have a website.
Module 7
Finalizing Presale
Have a smooth preorder fulfillment process when you know your options of what to do to complete orders and keep customers happy. Learn about how to package your items and avoid costly shipping mistakes to consider.
Module 8
After Preorder Period
Understand what to do after your presale to get bestseller status to continue your launch efforts. Also learn how to assess progress throughout your preorder to kknow what to repeat and what to skip next time.
Hear other's experiences working with Ashley to publish, launch, or market their books.
Preorders are one of the few ways to put money BACK into your pocket. Don't delay your opportunity, get started today!
Flexible Choices to Help You On Your Author Journey
Choose The Best Delivery Model for You
No commission fee or contract. You can cancel anytime.
Self Study Course
Created for those who work well independently but need the blueprint to preorder success
$997
one time investment
-
12 Month Access to Preorder Profits Course
Watch and learn at your own pace to have a successful preorder. This 8 module course includes what you need to create profitable preorders for self published authors.
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Customizable Templates, Checklists, and Guides to Prevent Mistakes
-
Course Updates During Your Enrollment
Get access to adjustments as they're made to the course so you stay up to date on changes in the industry.
-
Copy of Profitable Preorders Book
Get the finished product from the real life preorder of the design I'll create along side your preorder process.
-
Poppin' Presales Private Podcast
Get exclusive access to the behind the behind the scenes process while crafting my own preorder along side you. It’s like a live case study that you can use to get inspired for your preorder.
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NO WEEKLY Q & A + Implementation Calls
-
NO Access to Community
Group Accelerator
Created for those who thrive off accountability, crave community, and enjoy feedback
$2000
one time investment
-
12 Month Access to Preorder Profits Course
Watch and learn at your own pace to have a successful preorder. This 8 module course includes what you need to create profitable preorders for self published authors.
-
Customizable Templates, Checklists, and Guides to Prevent Mistakes
-
Course Updates During Your Enrollment
Get access to adjustments as they're made to the course so you stay up to date on changes in the industry.
-
Copy of Profitable Preorders Book
Get the finished product from the real life preorder of the design I'll create along side your preorder process.
-
Poppin' Presales Private Podcast
Get exclusive access to the behind the behind the scenes process while crafting my own preorder along side you. It’s like a live case study that you can use to get inspired for your preorder.
-
(8) WEEKLY Q & A + Implementation Calls
Get direct feedback on what to sell and how to sell it for your preorder
-
Access to Preorder Profits Private Community
Grow and learn together to keep each other accountable and successful
Deluxe
VIP Day
Created for those who want a done for you preorder and
individual support
$4000
one time investment
-
12 Month Access to Preorder Profits Course
Watch and learn at your own pace to have a successful preorder. This 8 module course includes what you need to create profitable preorders for self published authors.
-
Customizable Templates, Checklists, and Guides to Prevent Mistakes
-
Course Updates During Your Enrollment
Get access to adjustments as they're made to the course so you stay up to date on changes in the industry.
-
Copy of Profitable Preorders Book
Get the finished product from the real life preorder of the design I'll create along side your preorder process.
-
Poppin' Presales Private Podcast
Get exclusive access to the behind the behind the scenes process while crafting my own preorder along side you. It’s like a live case study that you can use to get inspired for your preorder.
-
(8) WEEKLY Q & A + Implementation Calls
Get direct feedback on what to sell and how to sell it for your preorder
-
Access to Preorder Profits Private Community
Grow and learn together to keep each other accountable and successful
-
Done For You Preorder Asset Creation
Accelerate your results by letting us write your content for you while teaching you the process during your VIP Day
-
1:1 VIP Day with Ashley
Plan your campaign with me in a 1:1 setting to create your preorder from start to finish
What Other Self Published Authors Are Saying About SHEP PUBLISHING
Veronica used the Preorder Profits™ Plan to generate $7000 during her preorder campaign with her first book. She later used that to leverage speaking gigs and media opportunities.
Ronnie was able to get clarity and earn $1000 for his first presale. He now uses his book to package alongside his speaking engagements.
GOT QUESTIONS?
FAQs About The Preorder Profits™ Program
Is this course live? Prerecorded?
Upon signing up, you'll get instant access to the content to get started right away. The Accelerator and VIP levels include additional weekly coaching sessions to get all of your questions answered inside of a private community. The VIP level to Ashley within the private community and WEEKLY implementation and Q & A sessions. Both levels will get access to the monthly trainings and copy of the preorder book when it's completed. As well, a episode from the Poppin' Preorders Private Podcast Case Study will be shared right away.
Note: Weekly check ins and implementations last 9 weeks to help you implement and course access continues for 12 months from when the program starts.
Will this program work for my book?
Preorders can for all books, HOWEVER but the best fit for this experience are:
- Nonfiction Books such as: cookbooks, self help, business books, authority books, and general adult nonfiction.
- Children's Books with professionally drawn illustrations and potential for a series
- Children and Adult Fiction Books with strong plot lines
- NOTE: Blank journals and biographies are not a good fit for this challenge. Guided journals (journals with questions) are a great option.
How will this help me?
This program is designed to support you in planning out your preorder ahead of time so you can have assets and sales pages ready for when it's time to publish your book. The modules provide step by step walk through videos to troubleshoot common preorder questions to have a successful campaign. Trainings also will include details about publishing your book as far as preorders are concerned.
Does my book need to be finished with my book to enroll?
No, your book does not need to be complete to join the program. Presales are a skill you can learn to use for your first or next book. BUT you do need to be committed to the process to see results. Keep in mind that you have 12 month access with your purchase, so you have time to implement your preorder campaign. In fact some clients share they are glad their book wasn't finished yet before completing the course.
Does this include a one on one coaching?
The VIP Day includes a 4-6 hour 1:1 VIP session to fully map out and create your preorder assets. The whole session is all about you!
The Accelerator is a group coaching where you'll get feedback on your offer to know what direction to take and how to move forward. You'll get responses within the group and on the live calls.
The DIY option does not include any 1:1 or community access.
Your Instructor
Ashley Shepard is an author, mom, and wife based in the metro Atlanta, GA area. She is also the owner of Shep Publishing House, an author agency that helps self-published authors get from the page to the people™ to publish profitably with efficient and effective marketing strategies. Her own works, The Daniel Fast 21 Day Food and Faith Journal, New Mom Thoughts: Real Questions for Moms with Real Feelings, and The Daniel Fast Meals Cookbook have sold over 5000 copies in four years since being published. Her books have earned over five figures during their preorder process and her authors have had successful preorders and book launches as well. After selling 1000 books in her first year as an author, Ashley was inspired to help other new and first time authors do the same. Shep Publishing House focuses on helping authors connect with their audience to sell more books. .
Being an author is hard. Don't make it harder by choosing strategies that don't work or trying to do it all on your own.
Shep Publishing House is at your service!
Note: Results shared should not be considered typical or an indication of results that you may actually achieve from this challenge, other products, and services from Shep Publishing House and its owner. Each client's journey is different and various factors affect results achieved. Testimonials and feedback shared with permission from individuals.
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